Guiding media innovators toward solutions, around the world
Groundbreaking research questions the value of this $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century. The question is especially relevant for the digital advertising business, which promised to be more measurable, […]
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One of my most popular blog posts from 7 years ago is still surprisingly relevant This article first appeared on my website in 2014 and it remains one of the most popular. The revenue sources are still relevant, and so are the business principles behind them. For this post, I’ve updated some of the text […]
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A popular blog post from 2018: how to think like a businessperson Author’s note: This month, I am re-publishing some popular posts. This article first appeared on my website in 2018 and is one of the most popular from the past decade. Many of the circulation and revenue numbers in the text and the links […]
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Stories of how mediocre performers upped their game to join the elite It happens to almost everyone. The time arrives when you are “between jobs”. Now it’s happened to me, and it has given me time to reflect on my talents and experience to figure out what to do next. So it was a bit […]
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Digital media are emerging to give voice to native groups in Latin America You may have heard the saying that a language is a dialect with an army. Which is another way of saying that military and financial power impose themselves through language. Versión en español So it follows that people in Latin America whose […]
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Experts point to data that supports President Biden’s view “Ask any expert, they will tell you that Facebook is the most dangerous player in the digital world.” When I read this opinion from Frederic Filloux, a digital media expert, I was surprised by its severe tone. But he went on: “The social network’s business model […]
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Focusing on the right metrics helped a news organization navigate a leadership crisis Back when newspapers had their headquarters in office towers, editors used to say that their most valuable assets went down the elevators every night. They were referring to their journalists, but they were overlooking other important human assets. If an independent news […]
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