James Breiner: Entrepreneurial Journalism

It’s critical to adjust the tone and style to fit the format of the target platform This article originally appeared 30 Oct. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs and small businesses find viable business models. The most frequent question I get from colleagues is, “How […]

They have an authenticity that generates public trust and engagement; it’s old-fashioned personal communication This article originally appeared 23 Oct. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. Trust is in short supply these days, which makes trustworthy information sources and people even […]

We humans are social animals, and we find faces and voices persuasive — most of the time This article originally appeared 16 Oct. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs and small businesses find viable business models. The most frequent question I get from colleagues is, […]

Your name will open doors among friends, family, and social or business connections This article first appeard 9 Oct. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs and small businesses find viable business models. The most frequent question I get from colleagues is, “How can I get […]

See if you show up in searches or if someone else is using your business name This article first appeared 2 Oct. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs and small businesses find viable business models. The most frequent question I get from colleagues is, “How […]

It’s unlike other social media; people come there to talk about business, not their pets This article first appeared 25 Sept. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs and small businesses find viable business models. The most frequent question I get from colleagues is, “How can […]

Industries that are hurting include agriculture, meat-packing, construction, and senior care This article first appeared 18 Sept. 2025 You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs and small businesses find viable business models. What’s going on with businesses that depend on immigrant workers? This week we’ll take a […]