Guiding media innovators toward solutions, around the world
Mediapart’s digital subscription model succeeded slowly, then spectacularly The French digital news startup Mediapart’s five founders—well known journalists from the venerable publications Le Monde and Libération— defied conventional wisdom of the time when they launched the investigative journalism site in 2008. The media industry graveyard was already littered with examples of failed subscription models for […]
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The crisis has emboldened news organizations to make overdue changes Just a few weeks ago the dark forces of the internet seemed to demand the world’s attention. Democracy itself appeared to be shaken to its foundations. Social media and cable news can do that to you. They make it appear that everyone is a take-no-prisoners […]
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Transparency is key to strengthening trust in media People tell each other stories all the time to make sense of the world. At the moment, various storytellers are competing for our attention. Their motives vary wildly: to surprise, distract, entertain, confuse, create envy, win votes, inspire hatred, make money, and, in some cases, to perform […]
Read More »Build a community based on relationships, not a mass audience In this video you will learn how to build an online community, deepen the relationship with them, and finally monetize the relationship. Here are some articles with more and deeper information about the topic: These metrics predict which users will pay for news These are […]
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Digital ad technology aids hoaxes, damages your site’s credibility In my last two blog posts I talked about why independent news sites need to have their own dedicated salespeople and how native advertising fits with that approach. In this post, I want to give you another reason to control your advertising sales. The digital advertising […]
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Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer advertisers a safer environment. Although publishers sell conventional ad spaces like the platforms, […]
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You may already have a solid team of journalists and specialists in technology and social media marketing. But that isn’t enough. You need to hire at least one person who specializes in sales of advertising, subscriptions, and other products. We’re going to discuss why you should do it, who you should hire, and how much […]
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