The fact is . . .
In the absence of additional information, people tend to base their beliefs on the apparent familiarity of a statement, under the assumption that if they’ve heard it before, it’s probably true.
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Trust #13: How investigative journalists protect you from the powerful
“Investigative journalists focus on social justice and accountability. Do the powers that be treat people fairly? Are they enriching themselves with taxpayer money?”
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Trust #11: Why my newsletter beats search and social
Be different. Everyone in media spends way too much talking to each other onlinr. They all like to comment about the Washington Post, the New York Times, and the Guardian or what some blowhard politician has to say about them.
Read More »Trust #10: Communicators in demand
Skilled communicators in all forms of media are in demand, but there is not enough supply. In other words, there are lots of jobs.
Read More »Trust #8: In a 24/7 newsroom, it’s all about the basics
Veteran news editor emphasizes fairness and accuracy over speed in reporting I recently interviewed Joanna Sullivan, who I hired 25 years ago to be a editor-in-chief of the Baltimore Business Journal. She’s recently been promoted to a senior editor position on the national News & Content Team for the 45 cities in the American City […]
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Trust #7: Amid the flood of negative political ads, many islands of trustworthy news
There are thousands of independent media around the world — independent, that is, of political and commercial influence — that are aiming to serve their communities with trustworthy news and information that people can act upon.
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Trust #6: What the public wants from news media
The same things that journalists value: transparency, accuracy, fairness, lack of bias I’ve been writing about trust in the media for years. My particular interest has been on its economic value. People want information they can trust. They consume media they trust. They will even pay for media they trust. Smart money is betting on […]
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