Publishers rediscover the power of email newsletters

The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]

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The Davos of journalism

UPDATE: CANCELED FOR CORONAVIRUS Hundreds of global experts in the media industry gather each year in Perugia, Italy, to talk about the past and future of the craft. Some of the items on the schedule look particularly interesting, so I have started putting together my personal agenda. Thursday April 2 Local journalism | in English […]

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Collaboration emerges as an effective business model

Benjamin Franklin is supposed to have said just before signing the Declaration of Independence, “We must, indeed, all hang together or, most assuredly, we shall all hang separately.” News publishers have taken this idea to heart with a trend toward collaborating as a means of survival when so many economic forces are working against them. […]

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The winning business strategy builds on relationships

This blog entry was written for IJNet.org, Tips for Journalists in 2020  from other Knight International Journalism fellows. The losing strategy that seeks mass audiences and mass advertising as measured by unique users and page views has led many media to chase clicks with ever-more sensationalistic content about celebrities, sports figures, imprudent politicians and sex […]

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Why most publisher paywalls are destined to fail

Picard: News organizations need to focus on creating value for users Now that Google, Facebook, and other tech platforms have taken away most of their ad revenue, news publishers are realizing they need to get revenues from users to stay afloat. Well, good luck with that. Most of the paywalls or freemium products they have […]

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My newsstand guy is quitting, victim of digital media

PAMPLONA, Spain — For the past five years I have been buying my newspapers on the weekend at a neighborhood newsstand. The owner and I, Jesus Erro, got to be casual friends, and we talked about the politics and culture of our respective countries. He is a big reader.     This weekend, I found […]

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