Guiding media innovators toward solutions, around the world
As we all struggle to make sense of the flood of disinformation and misinformation in digital media, some entrepreneurs are developing businesses to help us identify the good stuff, the credible stuff. At the heart of one of the three business models is transparency–full disclosure–to increase our trust of particular media. And the other two […]
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Because this blog is about the economics of media, sometimes we have to talk about the dismal science of economics. The talk among economists these days is about getting people back to work and re-starting the world’s economies. And one of the many discoveries of the covid-19 crisis has been that a huge part of […]
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During 10 weeks of quarantine, I have been getting a lot more of my information and entertainment from podcasts. My interests in news, the arts, and business lead me to programs like Hidden Brain, How I Built This, The Indicator, Fresh Air, Planet Money, SER Historia, Radio Ambulante, El Hilo, Freakonomics Radio, Against the Rules, […]
Read More »One of the things you learn in direct sales is the notion of the sales funnel. In the business of journalism, the sales funnel helps publishers track how you make someone aware of your product and convert them into paying for one of your products. The four stages of the sales funnel are a potential […]
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We see lots of hand-wringing about the sorry state of local news organizations because of digital disruption of their financial models. I just happened on a 2016 study by Clare Cook, Kathryn Louise Geels, and Piet Bakker that finds reasons for optimism while realistically assessing the problem. Their study, Hyperlocal revenues in the UK and […]
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And the reasons why those lies make us blind to the true opportunities we have. Lie No. 1. The news we produce is valuable. The Truth: Not really, at least in economic terms. Once we publish the news, everyone has access to it. For example, take the headline, “Michael Jackson is dead.” The first news […]
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Freelance writers need to think like entrepreneurs One of the lessons we are learning from the corona virus is that the news is a commodity. Nearly everything you want to know about this disease is available online free, everywhere, all the time. In the language of economists, this kind of news product has little “exchange […]
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