Guiding media innovators toward solutions, around the world
An organization I work with that promotes development of independent media in Latin America, SembraMedia.org, recently asked me to make some predictions for 2018. I really had just one: Credibility will be the new currency of journalism in 2018 and the years to come. But to explain, here are that prediction’s corollaries: 1. Independent media–those based […]
Read More »Forget about the big numbers of total page views per month or unique users per month. Fans are engaged and willing to give their time and money. Those numbers are misleading and meaningless. They had meaning only in the days when the media business depended on mass media, massive audiences, and products aimed at the […]
Read More »Sylvia Chan-Olmsted is one of the leading scholars of media economics, and she stopped by the University of Navarra Dec. 13 to chat about some of the trends she is seeing in the industry. “Media companies need to translate data into intelligence.” Chan-Olmsted, a professor at the University of Florida, singled out three trends: 1. […]
Read More »Recently I was invited to give a lecture at the University of Malaga–“The audiences are in charge: Are publishers listening?” The audience had students in their doctoral, master’s and bachelor’s programs, as well as a number of faculty. Below is a summary of the presentation. 1. The marriage of convenience between advertising and journalism is […]
Read More »Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]
Read More »Filloux: A credibility scorecard Liberal democracies are being tested around the world by the rapid diffusion of misleading or false information designed to influence voters. It has happened in France, Catalonia, the U.K., and, of course, the U.S. Many have proposed–for example, the World Economic Forum–that two of the most powerful vehicles for spreading information, […]
Read More »Some observations by media economics expert Robert Picard’s observations about the challenges of media today, from an interview done by the University of Navarra Faculty of Communication: Media companies need to develop revenue from many more sources than they did in the past. Media companies are diluting the quality of their product by chasing reader […]
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