Trust #2: Product ratings you can believe

Here are some tools that help consumers sort through misleading marketing noise This post originally appeared in the Sept. 5, 2024, Your News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. Trustworthy sources. You may remember that my last newsletter talked about trust being in short supply these days. […]

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The password is ‘Trust’

This concept should guide your work — it will attract financial support This post was originally published Aug. 29, 2024, in the Your News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. Pixabay image by geralt The 1,300 free subscribers to this newsletter know that I’ve advocated several strategies […]

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Video, data-mapping, and AI drive innovative media in Latin America

Publishers have to be creative to overcome censorship and protected monopolies James Breiner Originally published Apr 25, 2024 I’ve always been inspired by the all-Spanish session of the International Symposium on Online Journalism in Austin (video of the session here, program here). Despite scarce resources, censorship, and stifling oligarchies, our Latin American colleagues manage to […]

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The marketing lessons from failed election coverage in 2016

Why Black journalists could see what was coming and the rest of us couldn’t James Breiner Editor’s note: I originally published this post in my newsletter in May 2024 after attending International Symposium on Online Journalism in Austin, Texas. Now that we are deep into election season, I thought it would be relevant to re-publish […]

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Yes, quality journalism can pay its own way

elDiario.es, a startup in Spain, ranks among the leaders in audience and paid reader support in that country. James Breiner Originally published Jun 27, 2024 You’re reading the My News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. The 2024 Digital News Report of the Reuters Institute for the […]

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