What animals teach us about customer relations

Scientists and philosophers have spent a lot of their time and energy trying to describe what makes humans different from animals. So have economists. Blue-striped cleaner wrasses at work. Photo by Gregory R. Mann But it turns out that animals have economic market behaviors similar to humans, such as customer differentiation (a fish called the […]

Read More »

Scientists battle for credibility on the web

It is not just journalists who are under attack in the digital world. Scientists have to deal with their own conspiracy theories hatched by the ignorant and malicious. Online, science competes with fluff and bluff When science enters the sphere of politics, religion, and business, the battle is on. In the 17th century, Galileo was […]

Read More »

Users will own the media: how journalism is evolving

Alfredo Triviño has worked largely behind the scenes on some of the biggest digital media projects for some of the biggest brands in the world. But you might not have heard of him. Alfredo Triviño: users will own the media, in every sense He spent seven years in senior management roles at News Corp., ultimately […]

Read More »

Plagiarism has profilerated; you can avoid it

Giving credit to others enhances credibility, trust We are not born knowing common courtesy. Someone has to teach us, and then we have to practice it. We also are not born knowing what plagiarism is, and those of us who haven’t learned to avoid it could be in big trouble. Plagiarizing the work of others […]

Read More »