Guiding media innovators toward solutions, around the world
According to eMarketer, half the digital ad spending this year will be on mobile, a total of $29 billion. Advertisers want to know if their messages are reaching the right target groups of people at the right time so that ad dollars are not wasted. Some people are better targets than others for messages about, […]
Read More »Editor’s note: This post was updated 3 June with an eighth best practice. For the last seven years I have been interviewing and profiling successful entrepreneurial journalists in various countries of various socieconomic classes. I’ve talked to publishers and editors with staffs of as many as a hundred as well as some one-man/one-woman bands. The […]
Read More »The Internet is a revolutionary tool of communication. Because of that, teachers of communication have to face up to the possibility that our models for teaching and learning are becoming less effective and relevant. Like many of my teaching colleagues, I have complained that students don’t read. Well, they do read, but in a different […]
Read More »Eduardo Galan, “Emperor” of Revista Mongolia BURGOS, Spain — Eduardo Galan is a bundle of contradictions. He has a Ph.D. in psychology, specifically the psychology of marketing. (Versión en español) He has a background in online business marketing. And he speaks very seriously about business models for marketing a media product. Yet he has the […]
Read More »A deal with the devil. Versión en españolIt was the science fiction writer Arthur C. Clarke who wrote, “Any sufficiently advanced technology is indistinguishable from magic.” And clearly many people think that way about applications for smartphones. Mobile apps can show us detailed maps of most places on earth. They can read QR […]
Read More »Front page of La Vanguardia, in Catalan BARCELONA, Spain — Americans are used to traveling thousands of miles within their wide open spaces and hearing only English, with variations of accent and expression. But in France, Germany, Spain, and other parts of Western Europe, there are still regions of distinct languages and dialects preserved by […]
Read More »Maria Ramirez of El Español interviews Gideon Lichfield. (Photo: TIE Comunicación/Congreso Periodismo) HUESCA, Spain — A digital business publication like Quartz qz.com would seem to be making all the right moves. In just over two years it built an audience of 10.9 million unique users a month. (Versión en español) But the struggle is to continue growing amid […]
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