Power shifts toward journalists in new media equation

Versión en español aquí. The balance of power in media continues to shift away from the major news outlets toward the journalists who work for them.Ezra Klein’s departure from the Washington Post for Vox Media is just the latest of a string of changes that illustrate the rise of the journalist as a brand.For journalists working in […]

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Police blotter brings in $100k for Montana newspaper

Versión en español aquí. Who would have thought that a small-town newspaper could discover a new revenue source worth $100,000 by repackaging some of its content? As the Wall Street Journal reports, a local best-selling book in a Montana town is “We Don’t Make This Stuff Up: The Very Best of the Bozeman Daily Chronicle […]

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Analytics is undercounting engagement of your users

Versión en español aquí. The two most important traffic measurements for news entrepreneurs are NOT unique visitors and page views. Those numbers can mislead you. They count people who arrive at your website by accident or search, glance at a page and leave. As Ken Doctor has so eloquently put it: “Unique visitors are a […]

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People problems in a small media organization, Part 2

Versión en español aquí. In People Problems Part 1, we talked about two common kinds of complaints that you as a manager might hear. “I don’t think Karl is showing enough commitment to his work” “The technical staff is being rude to our salespeople” Then we walked you through the basic steps you as a […]

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People problems in a small media organization, Part 1

Versión en español. If you are leading a team in a small media organization, you need to get the best out of your people. Everyone has to be a contributor. This is not just a selfish thing. You get the best out of people by helping them develop their own talents, overcome obstacles and reach […]

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Brian Stelter shows personal brands rival media brands

Versión en español aquí.For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand. He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by […]

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Journalists have to market their work in social media

Versión en español aquí. A young acquaintance was applying for an online reporting job at an internationally renowned news organization. But the interviewer did not focus on the job candidate’s articles. He wanted to know more about the metrics of audience engagement with the candidate’s stories — time spent, social sharing, search traffic. How had […]

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