Know the Hispanic audiences — all of them

Versión en español aquí. Tony Morejon likes to tell the story of a community outreach program that failed because the government agency in Tampa, Florida, did not understand differences between Hispanic groups. Tony Morejon: “All Hispanics are not alike.” The government wanted to offer health services to the Mexican immigrants who work on local farms. […]

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Journalism marketing for Colombia, via Silicon Valley

At National Congress of 8,000-member Periodismo de Hoy About 90 would-be journalism entrepreneurs signed up for a workshop I gave recently in Medellin, Colombia. The focus was on how to make a journalism website financially sustainable. We did some exercises in marketing, in analyzing web traffic and presenting to investors. Like most journalists, this group […]

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News entrepreneur advises, ‘Don’t think about it – do it’

Olga Lucia Lozano, creative editorof  La Silla Vacia Versión en español aquí. The cofounder of one of the most important investigative journalism sites in Colombia, La Silla Vacia (The Empty Chair), has some advice for those who are thinking about creating their own website, app or whatever: “Don’t think about it, do it. Doing things […]

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Why investigative journalism is good business

Versión en español aquí.I may have misled people for the last few years by saying that investigative journalism is not a business but a public service.Other people — namely Felix Salmon, Jeff Bezos and four journalists cited by Journalism.co.uk — are reminding me that investigative journalism does, in fact, have commercial value.First, Felix Salmon, the […]

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What journalism schools can and can’t teach students

Versión en español aquí. A master’s degree in English literature might not seem an ideal preparation for a career as a business journalist. Actually it served me well, for all the reasons given by advocates of a liberal arts education.  But my own experience seems to have little to do with what the journalism job […]

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My MOOC experience and what it means

Versión en español aquí. If you want to study journalism, you have more choices today, at lower cost, and of higher quality than ever. Sometimes you will get that at a university and sometimes not. That represents a challenge for universities. In a lecture at a journalism conference in Puebla, Mexico, I described a personal […]

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