Guiding media innovators toward solutions, around the world
More news organizations are trying to adopt a nonprofit model, but they likely have no experience in fundraising. They might want to look at Andy Robinson’s book “How to Raise $500 to $5,000 from Almost Anyone.” As someone who did fundraising on many boards, I can say that Robinson knows the territory. The website for nonprofits Guidestar ran an […]
Read More »Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of. Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, […]
Read More »Updated, with new information about Creative Commons, on 27 Sept. 2015. During a class on how news organizations use social media, one of my students asked if it was OK to republish any photo that appeared on Facebook, Twitter, or Weibo, the Chinese Twitter. Ellyn Angelotti,Poynter Institute There is no simple answer to this question, […]
Read More »Ninth in a series on entrepreneurial journalism programs at universities and media organizations. Mark Briggs, the man who wrote the book about entrepreneurial journalism, believes that universities are among the best places to experiment with new business models for news. Universities embrace experimentation and risk-taking, he says. “Those are two traits that are not very inherent […]
Read More »Eighth in a series on entrepreneurial journalism programs at universities and media organizations. Retha Hill, director,New Media Innovation Lab Arizona State University differs from some of the other programs in entrepreneurial journalism profiled in this series since it does not offer a degree in that field. Instead it emphasizes hands-on experiences in its programs for […]
Read More »Loren Feldman, small business editor Versión en español aquí.A digital media entrepreneur has to think first of building a community. Doing that means offering not just information but answers, advice, help, understanding. You have to know what your community needs. That is why Loren Feldman perks up when he talks about a five-part series […]
Read More »Here are links that describe eight leading university programs in entrepreneurial journalism. What are some other programs that I should include in this series? Medill builds on 30 years of entrepreneurial journalism Students work in teams in this program at Northwestern University. Columbia focuses on coaching journalism execs Punch Sulzberger program emphasizes developing the organization by […]
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