Guiding media innovators toward solutions, around the world
Versión en español aquí. The two most important traffic measurements for news entrepreneurs are NOT unique visitors and page views. Those numbers can mislead you. They count people who arrive at your website by accident or search, glance at a page and leave. As Ken Doctor has so eloquently put it: “Unique visitors are a […]
Read More »Versión en español aquí. In People Problems Part 1, we talked about two common kinds of complaints that you as a manager might hear. “I don’t think Karl is showing enough commitment to his work” “The technical staff is being rude to our salespeople” Then we walked you through the basic steps you as a […]
Read More »Versión en español. If you are leading a team in a small media organization, you need to get the best out of your people. Everyone has to be a contributor. This is not just a selfish thing. You get the best out of people by helping them develop their own talents, overcome obstacles and reach […]
Read More »Versión en español aquí.For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand. He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by […]
Read More »Versión en español aquí. A young acquaintance was applying for an online reporting job at an internationally renowned news organization. But the interviewer did not focus on the job candidate’s articles. He wanted to know more about the metrics of audience engagement with the candidate’s stories — time spent, social sharing, search traffic. How had […]
Read More »Versión en español aquí. Tony Morejon likes to tell the story of a community outreach program that failed because the government agency in Tampa, Florida, did not understand differences between Hispanic groups. Tony Morejon: “All Hispanics are not alike.” The government wanted to offer health services to the Mexican immigrants who work on local farms. […]
Read More »At National Congress of 8,000-member Periodismo de Hoy About 90 would-be journalism entrepreneurs signed up for a workshop I gave recently in Medellin, Colombia. The focus was on how to make a journalism website financially sustainable. We did some exercises in marketing, in analyzing web traffic and presenting to investors. Like most journalists, this group […]
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