Guiding media innovators toward solutions, around the world
Back in the 1960s, before baseball had a designated hitter, I had a paper route. This was a job formerly given to 12-year-olds but now has been taken over by adults.It was a measure of the daily newspaper’s market dominance that a kid who wanted a paper route had to buy it from another kid. […]
Read More »Versión en español aquí. Many editors cringe when asked to be involved with sales and marketing. They feel it betrays ethical and editorial values to make a buck. But editors have product knowledge useful in sales, and they have a passion for their work that can inspire sponsors and advertisers to spend money on the site.Today editors […]
Read More »Tini Tran, right, chats with students after her talk on “Survival Skills for a Foreign Correspondent” When she was in middle school, Tini Tran was assigned to a journalism class and her career path became clear. As a refugee from Vietnam living in the U.S., she had been very shy. But as a reporter on […]
Read More »Lately I have been teaching my students at Tsinghua University how to verify information they get in press releases, hear from news sources and see on the web. This is my third entry on the subject. Crap detector Part I: Credibility as business modelCrap Detector Part II: Mr. Daisey’s Apple Factory The website journalism.co.uk has […]
Read More »Europe is a patchwork of dozens of different languages, and news media now see this as an opportunity. They are banding together to charge for internet access to local-language products. Dutch and Flemish publishers are the latest in Europe to consider erecting a shared paywall around content in their languages, Paid Content reports. The concept is […]
Read More »Gumersindo Lafuente of El Pais (photo by James Breiner Versión en español aquí. The culture war of print vs. digital rages on and continues to block the transformation of the newspaper industry. An incident at Spain’s most prestigious daily and a study of 38 U.S. newspapers both made this clearer recently. At El Pais in […]
Read More »A new Facebook app launched by The Guardian in England could signal a major challenge to Google’s dominance of referral traffic to news websites. Google used to drive 40 percent of The Guardian’s traffic, but social networks referred more than search several times in February, said Tanya Cordrey, director of digital development at Guardian News […]
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