Guiding media innovators toward solutions, around the world
Far too often I had this conversation with a department manager: “I am so frustrated with Robert (or Roberta). He never listens and never improves. I’ve had it.” “Have you had this conversation with Robert?” I would ask. The answer far too often was no. Usually the manager was afraid that confronting the employee would make […]
Read More »What could be worse than to make extra effort in your work and feel that no one noticed? The message would be clear: it doesn’t really matter to anyone whether I do a good job or not. No newsroom boss should let that happen. Judicious praise can change that. Many editors in particular skimp […]
Read More »Time magazine has transformed itself to compete in the world of digital journalism. It publishes multiple editions on multiple platforms, and the most important one is no longer the print edition. In addition, “You never hear the word objectivity in the newsroom at Time,” says Zoher Abdoolcarim, Asia editor for the publication. “We talk about […]
Read More »When you are consumed by the daily demands of publishing news on your website, it is difficult to step back and think about where you are going. But you have to do this. Otherwise your destination is Nowhereville. There are entire websites and shelves in the bookstore dedicated to the literature on goal-setting. I will […]
Read More »All the numbers for Facebook are impressive, from its 750 million users to its $500 million in estimated first half profits this year. However, as a driver of web traffic for news outlets, the results look disappointing at first glance. At the 25 biggest news websites in the U.S., the percentage of traffic from Facebook […]
Read More »This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their print counterparts ever could. The data available in tools such as Google Analytics lets you see when people are using your site, where they live and how loyal they are. […]
Read More »Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
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