IBM chief gives advice that entrepreneurs should heed

Samuel Palmisano, I.B.M.’s outgoing boss, used four questions to guide his company’s strategy over the past decade, according to an interview in the New York Times. All of them are questions that digital media entrepreneurs should be asking themselves every day: “Why would someone spend their money with you — so what is unique about […]

Read More »

Archives have great potential for traffic, debate, manipulation

A news story from the 2005 archives in which a psychology professor called homosexuality a disease recently rocketed to the top of the most-read list of El Pais, one of Spain’s leading newspapers. The strange incident demonstrated several things: what you produce on the Internet never goes away; in social networks the readers, not the […]

Read More »

Reloading an old business model for new media

Veteran journalist Tom Stites writes on the Nieman Blog that new digital media might be overlooking a venerable method of sustaining themselves — the cooperative. The cooperative is defined as a business organization owned and operated by a group of individuals for their mutual benefit. Today we might call it crowd-funding. When the market fails […]

Read More »

In hyper-connected world, you have to be everywhere

Versión en español aquí. At 3:34 a.m. on Feb. 27, something shook Leo Prieto awake. His apartment in Santiago, Chile, was in total darkness.  Nothing worked except for his cellphone. He sent out a message on Twitter: “What the heck was that?” In no time at all, Twitter crackled with messages from all over Chile […]

Read More »

Never sleep: best social network strategy

Versión en español aquí.Not long ago the Wall Street Journal, which thrives inside its paywall fortress, recognized the importance of opening the gates a crack with its new Facebook application, WSJ Social.  “You can’t rely on users coming to you anymore,” said Maya Baratz, head of new products for the Journal, in an interview with Nieman […]

Read More »

What makes a professional journalist? Ethics

With all types of people publishing news and information on the web, how do you distinguish who is a professional journalist? After all, bloggers have broken some big stories before mainstream news organizations, for example. Many of them bring value to their work. In other words, how do journalists justify calling themselves professionals, and how do […]

Read More »

How to sell advertising without selling your soul

(Versión en español aquí.) Fayerwayer is one of the most popular blogs in the Spanish speaking world because of its frank and conversational commentaries about the latest gadgets and software.  Its founder, Leo Prieto, of Santiago, Chile, tells an instructive story about how the blog’s first advertiser created controversy among his collaborators and the blog’s […]

Read More »