Guiding media innovators toward solutions, around the world
This is Part 3 on how to go deeper in Analytics. Let’s say you have a local news website and you publish an article about a famous athlete visiting town. Your traffic gets a big bump, but you don’t really cover sports. You want to know if your core users were interested in this story […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
Read More »Versión en español aquí. Many digital news entrepreneurs have no idea how much to charge for the advertising on their sites. To set a fair price you have to balance the interests of both the publisher and the advertiser. A fair price should represent the full value of service to the advertiser as well as […]
Read More »Versión en español aquí. When web entrepreneurs take a deeper look at their traffic in Google Analytics, they might be surprised and alarmed to learn that most of the visits probably last no more than an eyeblink, 10 seconds or less. (This is not the bounce rate, but we will get to that in a […]
Read More »Versión en español aquí. Michael Meyer has studied some 150 digital news organizations and worries that too many of them neglect and even avoid the business side. “Someone has to run the business,” he said in a column written for StreetFightingMag.com. Meyer is steadily compiling examples of new digital media for the News Frontier Database […]
Read More »Versión en español aquí. The new digital media entrepreneurs who are struggling to survive can take some inspiration from the story of Q*, an independent newspaper publisher in a country of the former Soviet Union. (* Name withheld to protect him from further government repression.)In 1990, Q was among many journalists who founded newspapers independent […]
Read More »Versión en español aquí. Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.Corporate sponsors are willing to pay for visibility and recognition at these […]
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