Guiding media innovators toward solutions, around the world
All the numbers for Facebook are impressive, from its 750 million users to its $500 million in estimated first half profits this year. However, as a driver of web traffic for news outlets, the results look disappointing at first glance. At the 25 biggest news websites in the U.S., the percentage of traffic from Facebook […]
Read More »This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their print counterparts ever could. The data available in tools such as Google Analytics lets you see when people are using your site, where they live and how loyal they are. […]
Read More »Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
Read More »This is Part 3 on how to go deeper in Analytics. Let’s say you have a local news website and you publish an article about a famous athlete visiting town. Your traffic gets a big bump, but you don’t really cover sports. You want to know if your core users were interested in this story […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
Read More »Versión en español aquí. Many digital news entrepreneurs have no idea how much to charge for the advertising on their sites. To set a fair price you have to balance the interests of both the publisher and the advertiser. A fair price should represent the full value of service to the advertiser as well as […]
Read More »Versión en español aquí. When web entrepreneurs take a deeper look at their traffic in Google Analytics, they might be surprised and alarmed to learn that most of the visits probably last no more than an eyeblink, 10 seconds or less. (This is not the bounce rate, but we will get to that in a […]
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