Too many journalists indifferent to business side

Versión en español aquí. Michael Meyer has studied some 150 digital news organizations and worries that too many of them neglect and even avoid the business side. “Someone has to run the business,” he said in a column written for StreetFightingMag.com. Meyer is steadily compiling examples of new digital media for the News Frontier Database […]

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Publisher Q: Never give up, never surrender

Versión en español aquí. The new digital media entrepreneurs who are struggling to survive can take some inspiration from the story of Q*,  an independent newspaper publisher in a country of the former Soviet Union. (* Name withheld to protect him from further government repression.)In 1990, Q was among many journalists who founded newspapers independent […]

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Media-sponsored events generate revenue, buzz

Versión en español aquí. Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.Corporate sponsors are willing to pay for visibility and recognition at these […]

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Editorial independence drives business of journalism on Internet

Versión en español aquí.“Independent journalists on the Internet are able to rid themselves of the powers, practices and ideas that have defined the traditional press,” said Guillermo Culell, General Manager for Regional Media in the Mercurio Group, Chile, in a talk with the participants in the Laboratory of Digital Journalism Ventures.Culell has an abundance of […]

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Don’t dump your email account for Facebook — yet

Versión en español aquí. I was suprised and delighted to read today that the New York Times studied its readers’ habits for sharing articles and found that they prefer email over social networks. The implication for web designers is that they should make email sharing a prominent tool on their websites or they might miss a […]

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How to decide whether to offer podcasts on your site

Versión en español aquí. At the moment I am leading a course for Latin American journalists who have created their own digital news media (blog for the course in Spanish is here).We just analyzed the multimedia aspects of a number of websites and a question arose about the value of offering podcasts. The simple answer […]

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The three key roles in a digital media operation

The biggest mistake that journalists make when they start an online news operation is that they don’t include marketing and technical people from the beginning.Journalists are pretty good at figuring out how to tell stories online but they haven’t a clue about how to generate enough income to survive. They don’t know how to sell […]

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