Guiding media innovators toward solutions, around the world
Una versión en español se encuentra aquí. In a confrontation between Old and New Media in 2003, Mel Karmazin, CEO of Viacom, told the founders of Google that their advertising sales program was “messing with the magic” of sales. Google’s Adwords told advertisers exactly how many people were exposed to their ads and how many […]
Read More »The whole world knows how Twitter and Facebook gave power to the people and overthrew dictators. Events in Tunisia and Egypt did more to advertise the power of these social networks than multimillion-dollar campaigns. Still it was a surprise to read recently in the Wall Street Journal that some investment analysts were putting a market […]
Read More »(Aquí se encuentran entradas relacionadas sobre periodismo emprendedor y liderazgo.) NewsU and its founder, Howard Finberg, celebrated their 100th webinar today with ideas from faculty at the Poynter Institute on making journalism better. My favorites had to do with leadership and the business side of the news. From Wendy Wallace, on journalism entrepreneurs Play to […]
Read More »(Aquí se encuentra una bibliografía de 131 libros gratuitos y 76 blogs sobre periodismo digital, en español.) If you are just getting started in digital journalism, or if you want to broaden your knowledge, the following books and blogs might be helpful. They have helped me. All of these writers recommend other tools and websites […]
Read More »Versión en español aquí. Jorge Domínguez, general manager and co-founder A chain of websites in Chile called Mi Voz (My Voice) is taking advantage of user-generated content to provide an alternative to crime and celebrity news. The news sites span the country and cover topics neglected by the mainstream media, such as technology, social issues […]
Read More »(Versión en español aquí.) Somebody brilliant said that, and if we need any proof we need look no further than a study by Comscore and the Newspaper Association of America. The data show that the 108 million unique users of newspaper sites in June 2011 spent an average of just over a minute a day, […]
Read More »Newspapers battered by the collapse of the traditional business model might turn to this type of text-based SMS service as a new source of revenue. (La versión original en español se encuentra aquí.) El Periódico of Guatemala has launched a headline service for cellphones that is producing $60,000 a month. After only four months, the […]
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