Guiding media innovators toward solutions, around the world
Versión en español aquí. Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.Corporate sponsors are willing to pay for visibility and recognition at these […]
Read More »Versión en español aquí.“Independent journalists on the Internet are able to rid themselves of the powers, practices and ideas that have defined the traditional press,” said Guillermo Culell, General Manager for Regional Media in the Mercurio Group, Chile, in a talk with the participants in the Laboratory of Digital Journalism Ventures.Culell has an abundance of […]
Read More »Versión en español aquí. I was suprised and delighted to read today that the New York Times studied its readers’ habits for sharing articles and found that they prefer email over social networks. The implication for web designers is that they should make email sharing a prominent tool on their websites or they might miss a […]
Read More »Versión en español aquí. At the moment I am leading a course for Latin American journalists who have created their own digital news media (blog for the course in Spanish is here).We just analyzed the multimedia aspects of a number of websites and a question arose about the value of offering podcasts. The simple answer […]
Read More »The biggest mistake that journalists make when they start an online news operation is that they don’t include marketing and technical people from the beginning.Journalists are pretty good at figuring out how to tell stories online but they haven’t a clue about how to generate enough income to survive. They don’t know how to sell […]
Read More »If ever there were an example of what happens in a bubble economy it is News Corp.’s purchase of Myspace for $580 million in 2005. Now the social network that was a media sweetheart has been sold for $35 million to Specific Media, an advertising network. In other words, it lost 94% of its market […]
Read More »John Paton, CEO of the Journal Register Co., has been generating a lot of buzz for his revolutionary pronouncements to newspaper editors that they need to put digital first, print last. (Here are his 10 Tweets to transform newspapers.) Now he has something of an ally in the UK. In an interview with Paid Content, Guardian […]
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