One in six U.S. residents is of Hispanic or Latino origin. Half consume news in Spanish. |
This post was prepared for sharing at the City University of New York Graduate School of Journalism Entrepreneurial Journalism Educators Summit July 10. Much of the material is drawn from previous blog posts.
Potential benefits:
1. Universities could attract more students from Latin America interested in seeing some of the advances taking place in the dynamic U.S. media market.
2. U.S. students with Spanish skill could find opportunities in Hispanic media in the U.S., from the big operators like Univision and Impremedia to the hundreds of small radio, television, newspapers, magazines, and internet media.
3. U.S. students with sufficient language skill could find opportunities to work in Latin American media and study in the region’s finest universities.
4. Professors in the U.S. could enrich their courses with examples from Latin America, where difficult political and economic conditions have led to innovation.
5. With a global focus, faculty and students could benefit from international exchanges and guest lectures via Skype, Hangouts, webinars, and other telecommunication aids.
6. Faculty exchanges. More universities around the world want courses taught in English. U.S. professors with specific expertise, such as multimedia and entrepreneurial journalism, are in demand.
Have I missed anything? (Special thanks to Jeremy Caplan, education director at the Tow-Knight Center for Entrepreneurial Journalism at CUNY for suggestions on improving the usefulness of this post.)
A recent article in The Atlantic highlighted the potential opportunity in the U.S., where one segment of the news business that is doing rather well is ethnic newspapers, in dozens of languages. Many of them are in Spanish, and one that he profiles is Queens Latino, which publishes both online and in print.
Demand for training
A data point to consider: I publish a blog in Spanish on entrepreneurial journalism, where I post articles on how to run a business of media online. Even though it is in Spanish, the U.S. is the No. 1 country ranked by visitors. The states with the most visitors are, in descending order, Texas, California, Florida, Virginia, Michigan, and New York.
So, yes, there is demand among Spanish speakers in the U.S. for entrepreneurial journalism training.
Another data point: Half the Hispanic population in the U.S. consumes the news in both English and Spanish, according to a study by Pew Research. Even among the college-educated Hispanic population, close to half still consume some news in Spanish.
In other words, Spanish language media have a significant audience in the U.S.
Advertisers seek the Hispanic audience
Top advertisers in the Hispanic market: Retailers, automotive, telecom. |
Let’s shift the focus now to Latin America, where it is harder to do entrepreneurial journalism. The region lacks our huge network of foundations and nonprofit organizations that have stepped in to support independent media in some cities in the U.S. It is harder to start any kind of independent business in the region for want of venture capital, weak court protections, bureaucratic red tape, and a tightly linked oligarchy of political, economic, and media powers that squeeze out small competitors.
Mi Voz clients include banks, universities, retailers, telecoms. |
Mi Voz (My Voice) of Chile is a community of websites that has innovated in its revenue model, its socially oriented content, and its use of citizen contributors. The group is getting 6 million visits a month to its chain of daily news websites in 15 cities up and down the length of the country. It was generating US$2 million a year at last report.
The MiVoz websites are the anti-Buzz Feed. They avoid writing about celebrities and sensational crime. They focus on issues relevant to the residents of the communities they serve: education, health care, human rights, indigenous culture, the environment, technology, and local government services.
Most of its content is user-generated. In each of those 15 cities it has several professional journalists who select, edit, and display the content. The news group earns 16 percent of its revenue from regional advertising, another 26 percent from national ads, 21 percent from community outreach consultant projects, and 37 percent from its social media consultancy and training programs.
A few others that I think are worth of note, drawn from previous blog entries:
- La Silla Vacia of Colombia, an investigative journalism website covering power and politics in Colombia, has survived for five years by combining support from NGOs, some consulting, advertising, sponsorship, events and its club of 550 Super Amigos, who contributed US$32,000 to the cause of independent journalism.
- Capitales of Costa Rica integrates economic and investment data from four Central American countries and the Dominican Republic. It generates revenue from a freemium model of some information open to the public and some accessible only for US$15 a month, sales of custom research products, and sale of investor investor information pages to some corporations.
- Betazeta of Chile has 10 verticals generating 10 million visitors a month focused on topics such as tech gadgets and services, food and dining, and green business, among others. The site is shifting from a revenue model that is now 50 percent traditional advertising to one with 40 percent sponsorships and 10 percent editorial services to brands.
- Animal Politico in Mexico has been averaging close to 4 million unique users and 7 million page views a month with content aimed at millennials, who distrust the traditional media. The founders, including CEO Daniel Eilemberg, launched the project as a Twitter feed to test the concept that there was a market for serious news among young people.
- Chumel Torres, a satirical videoblogger in Mexico, has been getting 1 million views for each of his weekly 15-minute shows on YouTube, called El Pulso de la Republica. He generates revenue from advertising and sponsorships. He specializes in trashing the mainstream media and models his videos after Jon Stewart’s The Daily Show.
- The International Center for Journalists has an excellent website, IJNet.org, with news about journalism fellowships, online training, and innovation in seven languages, English, Spanish, Portuguese, Chinese, Russian, Arabic, and Farsi (Persian). (Disclosure: I have been a contractor for this organization and a recipient of its Knight International Journalism Fellowship).
- The Knight Center for Journalism in the Americas, headed by Rosental Alves, at the University of Texas at Austin, has news, online training, opportunities, and events, in three languages, English, Portuguese, and Spanish.
- The Institute for Hispanic and International Communication at Texas Tech, headed by Kent Wilkinson, also publishes the International Journal of Hispanic Media.
- Florida International University offers a master’s degree in multimedia journalism in Spanish as well as a bilingual master’s in journalism with a track in Latin American and Caribbean studies.
- California State University at Northridge’s journalism program offers students the opportunity to work on its bilingual multimedia news outlet, El Nuevo Sol.
- Help me expand this list with your suggestions.
This list, compiled in 2012, includes more than a dozen master’s degree programs in Spanish, with cost and curriculum comparisons, as well as eight certificate programs. It is time for an update.
Journalism organizations to connect with
Here are a few, by no means an exhaustive list:
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