Third in a series on entrepreneurial journalism programs at universities and media organizations.
The University of Guadalajara in Mexico has just recruited a class of 18 students in its second year of offering an online master’s degree in digital journalism.
Manuel Moreno Castaneda Rector, Virtual University University of Guadalajara |
This may be the only master’s degree program in the developing specialty of entrepreneurial journalism that is completely online. It is offered through the Virtual University (Sistema de Universidad Virtual), whose rector, Manuel Moreno Castaneda, is recognized internationally as an authority on distance learning.
Before being admitted, the applicants must propose a project to develop in new digital media. A preliminary selection of 35 applicants then must take a three-week online course in which they watch videos, read articles, complete assignments, and receive feedback from faculty about their proposal. They are then interviewed by telephone. Only the best from this preliminary group are accepted. (Disclosure: I helped design this program while director of the Digital Journalism Center, Centro de Formacion en Periodismo Digital, at the University.)
Half the course credits in the program are dedicated to refining the capstone project. Courses include a market survey, competitive analysis, technology assessment, management of online communities, a marketing plan, web design and usability, and a business plan. Along the way, the students get feedback and revise. Another one-fourth of the credits are dedicated to developing the capstone project with a professional journalist as mentor.
Rosalia Orozco director of master’s in digital journalism |
The University announced this online master’s in digital journalismlate in 2011. About 130 people registered with the school’s website and asked for information. Of that group, 35 took the screening course, from whom 20 were selected. Classes began in January 2012.
Effectiveness of online training
Howard Finberg, who created the Poynter Institute’s e-learning platform, NewsU, said in an interview, “If you understand the strengths and limitations of online teaching, the results can be as good as or better than the results of teaching in the classroom. Better only in the sense that the people you have in your online program should be people who are truly interested in doing this and who are truly invested in this process of learning and self-discovery and are willing to invest the time and energy into developing their skills.”
The key factor in online teaching is designing activities that reinforce the teaching goals. “The most effective training is getting people to do something,” Finberg says. “Activity-based teaching has the highest retention rate.”
NewsU offers its own series of online courses on innovation and entrepreneurial journalism and is developing a certificate program.
Challenges
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University of Guadalajara, Master’s in Digital Journalism
Duration: two years, four semesters
Schedule: Asynchronous online work divided into weekly segments and assignments
Students: Working journalists
Cost: Mexican residents $3,970 for the total program; international students $7,300
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