How much fuel is left in the tank?

April 14, 2022
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Free-spending startups can die in one of two ways: either cancer or heart attack In a recent newsletter, I talked about how misinterpreting audience metrics can mislead digital news publishers into developing ineffective business models. Another common mistake made by digital media entrepreneurs can have catastrophic consequences: it’s to lose track of cash flow and […]

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Manage your operation with the language of numbers

September 6, 2019
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IJNet has recently launched its Media Entrepreneurship Toolkit to help journalists make their own projects financially sustainable. My contribution was an introduction to some of the basics of accounting and budgeting. Some of the key points to keep in mind: There are some free online budgeting and accounting software packages that can organize your financial […]

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