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How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a […]
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How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a fictitious […]
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How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]
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A continuación siguen algunos extractos del libro Cartas a un empresario de la información escrito por Alfonso Nieto, rector de la Universidad de Navarra 1979-1991. Él fue uno de los pioneros en los estudios universitarios de periodismo en España así como en la disciplina de Empresa Informativa al nivel internacional. Escribió el libro en 1987, […]
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Lo que sigue son algunos extractos del libro Cartas a un empresario de la información por Alfonso Nieto, rector de la Universidad de Navarra 1979-1991. En esta carta al director ficticio de un periódico–con título “El enano y el gigante”– Nieto ofrecía algunas críticas a los empresarios de medios y los periodistas que no tomaban […]
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Lo que sigue son algunos extractos del libro Cartas a un empresario de la información por Alfonso Nieto, rector de la Universidad de Navarra 1979-1991. En esta carta al Consejero Delegado ficticio de un periódico–con título “Escándolo bochornoso”– Nieto critica a los empresarios de medios que sólo se preocupan de los resultados financieros, sin atender […]
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