Guiding media innovators toward solutions, around the world
News publishers are again the pawns in a chess game among the big technology platforms, mainly Google, Facebook, and Apple. And while publishers are losing control of their future, users are gaining a better experience with pages that load faster on mobile devices. This is the scenario that is emerging with the expanded rollout of […]
Read More »Crap detector Part I: Credibility as business model A few weeks ago I listened to a podcast of “This American Life” called “Mr. Daisey and the Apple Factory,” which was the story of a technology geek who goes to China to see where his iPhone was made. In the course of the story, the narrator, […]
Read More »Saqué la calculadora para revisar algunas cifras recientes y verifiqué que la publicidad en móviles ha captado menos de la mitad del 1% del total publicitario en EE.UU.Sin embargo, los $500 millones USD de publicidad en móviles 2010 doblará el total del año anterior, según dice Bloomberg Business Week. El ritmo del crecimiento y no […]
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