Publishers rediscover the power of email newsletters

The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]

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Why most publisher paywalls are destined to fail

Picard: News organizations need to focus on creating value for users Now that Google, Facebook, and other tech platforms have taken away most of their ad revenue, news publishers are realizing they need to get revenues from users to stay afloat. Well, good luck with that. Most of the paywalls or freemium products they have […]

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Letters to a publisher II: Treat your readers with respect

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a fictitious […]

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Alfonso Nieto

Letters to a newspaper publisher: it’s not just the bottom line

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]

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Investigative journalism: great return on investment

Between fines and recovered funds, journalists get results Lately a couple of us here at the University of Navarra have been looking for models of high-quality journalism that are sustainable. As it turns out, many of the best news organizations that are thriving are doing investigative journalism. Readers like this type of journalism, which holds […]

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