Guiding media innovators toward solutions, around the world
And the reasons why those lies make us blind to the true opportunities we have. Lie No. 1. The news we produce is valuable. The Truth: Not really, at least in economic terms. Once we publish the news, everyone has access to it. For example, take the headline, “Michael Jackson is dead.” The first news […]
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Note to readers: I wrote this blog post in November 2018, but it seems relevant today. Lots of people distrust the news media and lots of people distrust the government. And I am not just talking about the U.S. but Spain, the U.K., Italy, etc., etc., etc. This blog post started out as an explanation […]
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The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]
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Picard: News organizations need to focus on creating value for users Now that Google, Facebook, and other tech platforms have taken away most of their ad revenue, news publishers are realizing they need to get revenues from users to stay afloat. Well, good luck with that. Most of the paywalls or freemium products they have […]
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How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a fictitious […]
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How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]
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Cees van Riel is an internationally known scholar and consultant who has spent much of his career studying how to measure the reputation of organizations and use the data for better decision-making. During a recent chat with faculty at the University of Navarra, he talked about how a growing body of research links the financial […]
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