Letters to a publisher II: Treat your readers with respect

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a fictitious […]

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Alfonso Nieto

Letters to a newspaper publisher: it’s not just the bottom line

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]

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Investigative journalism: great return on investment

Between fines and recovered funds, journalists get results Lately a couple of us here at the University of Navarra have been looking for models of high-quality journalism that are sustainable. As it turns out, many of the best news organizations that are thriving are doing investigative journalism. Readers like this type of journalism, which holds […]

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Smart money is betting on local, trustworthy news

This blog post started out as an explanation to my friends and family in Cleveland and Columbus, Ohio, why their local newspapers had become shadows of their former selves. Why their newspapers were so thin. Why news coverage was so shallow. Why they felt like they weren’t getting their money’s worth. And we will get […]

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What money can’t buy in media

Money talks. Put your money where your mouth is. Show me the money. We have lots of expressions that equate money with credibility and trust. How people get and spend their money is often the most credible expression of what they value and who they are. We attribute so much value to money and to […]

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