Guiding media innovators toward solutions, around the world
Recently I was invited to give a lecture at the University of Malaga–“The audiences are in charge: Are publishers listening?” The audience had students in their doctoral, master’s and bachelor’s programs, as well as a number of faculty. Below is a summary of the presentation. 1. The marriage of convenience between advertising and journalism is […]
Read More »Some observations by media economics expert Robert Picard’s observations about the challenges of media today, from an interview done by the University of Navarra Faculty of Communication: Media companies need to develop revenue from many more sources than they did in the past. Media companies are diluting the quality of their product by chasing reader […]
Read More »Robert Picard speaking to class at University of Navarra. Robert G. Picard is one of the founding fathers of the academic discipline known as media economics. The field has attracted more attention lately as news outlets, ravaged by digital competitors, have gutted their reporting staffs and slashed public-service coverage. Policy makers, media executives, investors, and […]
Read More »A deal with the devil. A new study by the World Association of Newspapers and News Publishers (WAN-IFRA) confirms what I have suspected for a long time: when publishers rely on Facebook for distribution, they are making a deal with the devil. “Reality Check: Making Money with Facebook” was based on a survey of an “expert […]
Read More »A new study of 100 digital news startups in Latin America by SembraMedia in partnership with Omidyar Network — Inflection Point — offers many clues to achieving the elusive goal of sustainability. Extensive interviews with the founders — 25 each from Argentina, Brazil, Colombia, and Mexico — produced data that clarified the elements of successful […]
Read More »Richard Fletcher of the Reuters Institute has produced an in-depth analysis of the top reasons people around the world gave for paying for news online. The Digital News Report 2017 included interviews of more than 70,000 adults in 36 countries. Fletcher observed that the most common reasons people gave for paying were they wanted access on […]
Read More »Alfonso Vara-Miguel A new study of internet users in Spain shows that those who trust “the media” less are more willing to pay for news online. The explanation for this counterintuitive behavior is that those distrustful folks “are willing to pay for those specific media that they trust”, according to the researchers, Alfonso Vara-Miguel of the Universidad de […]
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