Guiding media innovators toward solutions, around the world
Image from MCMcapital.com Digital media entrepreneurs often lack the financial capital and business savvy to launch and sustain a high-quality news operation. They could improve their reach, impact, and sustainability if they knew how to harness social capital in the form of partnerships with universities, broadcasters, foundations, for-profits, and nonprofit organizations. Most digital media startups […]
Read More »Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds. Three-fourths of the users of the most important […]
Read More »In our search for the next big thing, we often overlook some of the steady innovators who grow organically without millionaire investors or crushing debt loads. Alfonso Vara-Miguel of UNAV One such example is El Confidencial of Spain (their slogan: “The preferred daily of influential readers”). This is a digital news publication whose value proposition for […]
Read More »Renaissance maps showed monsters, hazards to avoid. The future of journalism is increasingly digital, mobile, and in flux. It is unexplored territory. Like the explorers and navigators of the Renaissance, various organizations – governments, NGOs, journalism groups, and universities, among others – have been trying to map the most promising routes to sustainability in the […]
Read More »Kinsey Wilson. Photo by Mary Kang/Knight Center AUSTIN, Texas — One of the dirty little secrets in digital media is that the big numbers of page views and unique users touted by publishers are misleading at best. They overstate a publication’s audience size and impact. Most visitors to a publisher’s content are fly-bys: They stay […]
Read More »Amid all the bad news about business models for high-quality journalism, eldiario.es (“The Daily”) in Spain shows that good journalism can be good business. Escolar: “Journalism is a public service that has to be profitable” Its founder and CEO, Ignacio Escolar, just announced that the publication finished 2015 with revenues of US$ 2.6 million, up […]
Read More »Note: This blog post from Poynter Institute is used with permission. I think it is a particularly well stated summary of key points digital news entrepreneurs need to keep in mind. A Spanish version was translated by Ética Segura of the New Journalism Foundation of Iberoamerica. – James Diversify revenue streams. Train from within. Make […]
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