Guiding media innovators toward solutions, around the world
From GDJ’s Clipart, Openclipart.org Lately I have been reading a lot about a new way of valuing media that would benefit entrepreneurial journalism ventures, which nearly always lack capital to launch and sustain themselves. Sociologists and economists have been writing about it for years — social capital — and I am embarrassed to say that […]
Read More »Executive Editor Marty Baron interviews Post owner Jeff Bezos. (Washington Post photo) Note: Marty Baron will be speaking here at the University of Navarra in Pamplona, Spain, on Jan. 26.The Washington Post is following the strategy of world domination of its owner, Jeff Bezos, the founder and CEO of Amazon, the world’s largest online retailer. In contrast with most […]
Read More »Image from MCMcapital.com Digital media entrepreneurs often lack the financial capital and business savvy to launch and sustain a high-quality news operation. They could improve their reach, impact, and sustainability if they knew how to harness social capital in the form of partnerships with universities, broadcasters, foundations, for-profits, and nonprofit organizations. Most digital media startups […]
Read More »Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds. Three-fourths of the users of the most important […]
Read More »In our search for the next big thing, we often overlook some of the steady innovators who grow organically without millionaire investors or crushing debt loads. Alfonso Vara-Miguel of UNAV One such example is El Confidencial of Spain (their slogan: “The preferred daily of influential readers”). This is a digital news publication whose value proposition for […]
Read More »Renaissance maps showed monsters, hazards to avoid. The future of journalism is increasingly digital, mobile, and in flux. It is unexplored territory. Like the explorers and navigators of the Renaissance, various organizations – governments, NGOs, journalism groups, and universities, among others – have been trying to map the most promising routes to sustainability in the […]
Read More »Kinsey Wilson. Photo by Mary Kang/Knight Center AUSTIN, Texas — One of the dirty little secrets in digital media is that the big numbers of page views and unique users touted by publishers are misleading at best. They overstate a publication’s audience size and impact. Most visitors to a publisher’s content are fly-bys: They stay […]
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