Guiding media innovators toward solutions, around the world
The online investigative publication that recently reported French President Nicolas Sarkozy received 50 million euros in campaign support from Libya in 2007 is an anomaly: a profitable subscription-only service that accepts no advertising. Mediapart is showing that in the right circumstances, an investigative news organization can be a viable business. Investigative journalism in the […]
Read More »Back in the 1960s, before baseball had a designated hitter, I had a paper route. This was a job formerly given to 12-year-olds but now has been taken over by adults.It was a measure of the daily newspaper’s market dominance that a kid who wanted a paper route had to buy it from another kid. […]
Read More »Europe is a patchwork of dozens of different languages, and news media now see this as an opportunity. They are banding together to charge for internet access to local-language products. Dutch and Flemish publishers are the latest in Europe to consider erecting a shared paywall around content in their languages, Paid Content reports. The concept is […]
Read More »Crap Detector Part II: Mr. Daisey’s Apple Factory A digital news organization has to differentiate itself from the mass of online competitors vying for people’s attention. The best way is to be credible, reliable and trustworthy. Credibility is the most valuable asset of a news organization. It attracts a community whose members can collectively support […]
Read More »The digital publishing industry will hit a significant milestone this year when for the first time it will book more ad revenue than all print newspapers and magazines. The really bad news for print media, even those with robust web operations, is that most of the revenue is going to non-print publishers such as Google, […]
Read More »Gannett’s announcement that it will establish paywalls at its 80 community newspapers is the latest sign that the newspaper industry believes it has found practical technology to charge for its content. But these are not really solutions so much as experiments. Every newspaper will have to test reader response to the various subscription offers and adjust […]
Read More »Samuel Palmisano, I.B.M.’s outgoing boss, used four questions to guide his company’s strategy over the past decade, according to an interview in the New York Times. All of them are questions that digital media entrepreneurs should be asking themselves every day: “Why would someone spend their money with you — so what is unique about […]
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