Guiding media innovators toward solutions, around the world
Crap Detector Part II: Mr. Daisey’s Apple Factory A digital news organization has to differentiate itself from the mass of online competitors vying for people’s attention. The best way is to be credible, reliable and trustworthy. Credibility is the most valuable asset of a news organization. It attracts a community whose members can collectively support […]
Read More »The digital publishing industry will hit a significant milestone this year when for the first time it will book more ad revenue than all print newspapers and magazines. The really bad news for print media, even those with robust web operations, is that most of the revenue is going to non-print publishers such as Google, […]
Read More »Gannett’s announcement that it will establish paywalls at its 80 community newspapers is the latest sign that the newspaper industry believes it has found practical technology to charge for its content. But these are not really solutions so much as experiments. Every newspaper will have to test reader response to the various subscription offers and adjust […]
Read More »Samuel Palmisano, I.B.M.’s outgoing boss, used four questions to guide his company’s strategy over the past decade, according to an interview in the New York Times. All of them are questions that digital media entrepreneurs should be asking themselves every day: “Why would someone spend their money with you — so what is unique about […]
Read More »Veteran journalist Tom Stites writes on the Nieman Blog that new digital media might be overlooking a venerable method of sustaining themselves — the cooperative. The cooperative is defined as a business organization owned and operated by a group of individuals for their mutual benefit. Today we might call it crowd-funding. When the market fails […]
Read More »Versión en español aquí. Michael Meyer has studied some 150 digital news organizations and worries that too many of them neglect and even avoid the business side. “Someone has to run the business,” he said in a column written for StreetFightingMag.com. Meyer is steadily compiling examples of new digital media for the News Frontier Database […]
Read More »Versión en español aquí. Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.Corporate sponsors are willing to pay for visibility and recognition at these […]
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