Guiding media innovators toward solutions, around the world
Versión en español aquí.“Independent journalists on the Internet are able to rid themselves of the powers, practices and ideas that have defined the traditional press,” said Guillermo Culell, General Manager for Regional Media in the Mercurio Group, Chile, in a talk with the participants in the Laboratory of Digital Journalism Ventures.Culell has an abundance of […]
Read More »Justin Arenstein never really wanted to work for a big corporation, but that is how he started out in journalism. He was a reporter working on contract covering one of the desperately poor shantytowns of his native South Africa. He and his colleagues ran afoul of corporate management by covering the death squads that were […]
Read More »The owner of a news site recently asked me about how to monetize the traffic he is generating through Twitter and Facebook. While he likes the traffic, he is frustrated to see Facebook selling ads against his content and taking all the revenue. Vadim Lavrusik of Mashable described some monetizing strategies in his article “How […]
Read More »Hiram Enriquez, director of digital media at MTV Networks, has a saying that is worth repeating to those who want to start their own media: “Nobody cares about your blog.” It’s a way of recognizing that there are millions of blogs and other media competing for attention on the web. In other words, if you […]
Read More »Versión en español. It was out of frustration that Carlos Mora de la Orden started collecting and organizing information about the economy and stock market in his home country of Costa Rica. Although an engineer by training, he is a financial adviser by profession. He wanted to provide his clients reliable, up-to-date information untainted by […]
Read More »Last week I gave an all-day seminar to 30 journalists in Valencia, Spain, on the business aspects of starting a digital news outlet. It‘s easy enough to launch a blog or web page, but the hard part is making money. I gave participants a series of examples of revenue sources other than advertising and subscriptions: […]
Read More »Versión en español aquí. Sandra Crucianelli is a pioneer in hyperlocal journalism on the Web. Her news website, Solocal.info (Just Local), provides in-depth investigative coverage of the industrial port of Bahia Blanca, 400 miles from Buenos Aires in Argentina. She and two partners manage the site, which has 790 registered users and 50 regular contributors […]
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