Guiding media innovators toward solutions, around the world
Find out what matters to your community; it might not be your news stories This week’s post focuses on examples of successful business strategies for local news publishers. The strategies have become ever more critical as local news organizations have suffered mightily in the covid-19 crisis. Several years ago I was working in Belarus, a […]
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Focus on your users’ needs, their problems, their values, their tastes Any news media entrepreneur who is trying to create a sustainable business model should keep these three things in mind: Build a media community, not an audience Focus on relationships, not scale Measure engagement, not page views What follows is, first, my message during […]
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Journalists have the tools to get people engaged in solving local problems “The only thing we have to fear is fear itself.” Those were the resolute words of the wheelchair-bound man who was taking office as president in 1933. He was elected in the depths of the Depression, with millions unemployed and the economy in […]
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Reduced university subsidies and digital competition threaten their survival The explosive growth of academic research and the need of researchers to publish their findings have contributed to a financial crisis in the ecosystem of academic publishers. The causes and solutions were debated during an online roundtable sponsored by Spain-based CRECS (International conference of journals of […]
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Groundbreaking research questions the value of this $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century. The question is especially relevant for the digital advertising business, which promised to be more measurable, […]
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One of my most popular blog posts from 7 years ago is still surprisingly relevant This article first appeared on my website in 2014 and it remains one of the most popular. The revenue sources are still relevant, and so are the business principles behind them. For this post, I’ve updated some of the text […]
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A popular blog post from 2018: how to think like a businessperson Author’s note: This month, I am re-publishing some popular posts. This article first appeared on my website in 2018 and is one of the most popular from the past decade. Many of the circulation and revenue numbers in the text and the links […]
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