Guiding media innovators toward solutions, around the world
Success is really the exception, but there are strategies to make it more likely Recently I read an enlightening book by Daniel Kahneman, a Nobel-prize-winning economist–Thinking, Fast and Slow. The book is filled with rigorous economic and psychological studies of how our instincts and reason mislead us, especially when we are dealing with statistics. His […]
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The best days are ahead for news organizations that adapt and innovate Jakub Parusinski is an optimist for the future of quality journalism, even in Eastern and Central Europe where press freedom is under threat. He believes the problems the media are facing–censorship, lawsuits, layoffs–are manageable. And he has a solution that is simple but […]
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Mediapart’s digital subscription model succeeded slowly, then spectacularly The French digital news startup Mediapart’s five founders—well known journalists from the venerable publications Le Monde and Libération— defied conventional wisdom of the time when they launched the investigative journalism site in 2008. The media industry graveyard was already littered with examples of failed subscription models for […]
Read More »Build a community based on relationships, not a mass audience In this video you will learn how to build an online community, deepen the relationship with them, and finally monetize the relationship. Here are some articles with more and deeper information about the topic: These metrics predict which users will pay for news These are […]
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You may already have a solid team of journalists and specialists in technology and social media marketing. But that isn’t enough. You need to hire at least one person who specializes in sales of advertising, subscriptions, and other products. We’re going to discuss why you should do it, who you should hire, and how much […]
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Facts and science don’t matter in the new media ecosystem What follows is the abstract of my paper just published by Comunicación y Hombre, of the Universidad Francisco de Vitoria. The emergence of search engines and social media networks in the past two decades created a new media ecosystem. It allowed the instantaneous creation, distribution, […]
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Giving users a choice can increase members, subscribers Lately I have seen several examples of news publications letting users decide the amount they pay for the information they receive. The goals, strategies, and tactics are different in each case. But one of them might be right for your news organization. In each case the model […]
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