Guiding media innovators toward solutions, around the world
Build a community based on relationships, not a mass audience In this video you will learn how to build an online community, deepen the relationship with them, and finally monetize the relationship. Here are some articles with more and deeper information about the topic: These metrics predict which users will pay for news These are […]
Read More »
You may already have a solid team of journalists and specialists in technology and social media marketing. But that isn’t enough. You need to hire at least one person who specializes in sales of advertising, subscriptions, and other products. We’re going to discuss why you should do it, who you should hire, and how much […]
Read More »
Facts and science don’t matter in the new media ecosystem What follows is the abstract of my paper just published by Comunicación y Hombre, of the Universidad Francisco de Vitoria. The emergence of search engines and social media networks in the past two decades created a new media ecosystem. It allowed the instantaneous creation, distribution, […]
Read More »
Giving users a choice can increase members, subscribers Lately I have seen several examples of news publications letting users decide the amount they pay for the information they receive. The goals, strategies, and tactics are different in each case. But one of them might be right for your news organization. In each case the model […]
Read More »
One of the big questions facing the journalism industry is whether the traditional brands have a future. An international panel of eight academic media industry experts mostly agreed that those brands can survive, as long as they change what they are doing, and fast. This panel of eight was discussing the impact of global crises […]
Read More »
Author’s note: this post is a summary of remarks I made in a Zoom presentation for the Free University of Brussels and the technology research center IMEC. This research started when our colleague told us he was worried about the future of quality media. He saw traditional media failing as businesses because they were not […]
Read More »
Author’s note: My friend and former colleague Hector Farina Ojeda at the University of Guadalajara in Mexico invited me recently to be interviewed on his radio show and podcast. Professor Farina knew of my interest in media entrepreneurs and wanted to know how covid-19 was affecting them, among other topics. What follows is a translation […]
Read More »