The marketing lessons from failed election coverage in 2016

August 24, 2024
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Why Black journalists could see what was coming and the rest of us couldn’t James Breiner Editor’s note: I originally published this post in my newsletter in May 2024 after attending International Symposium on Online Journalism in Austin, Texas. Now that we are deep into election season, I thought it would be relevant to re-publish […]

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WeChat as social media strategy for news

May 31, 2013
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Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of. Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, […]

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