Guiding media innovators toward solutions, around the world
Leo Prieto:betting on “mobile first” Versión en español aquí. Leo Prieto is a digital media entrepreneur in Chile whose 10 communities attract an audience of 10 million users a month from all over the Spanish-speaking world. Late last year, his company, Betazeta, decided to go “mobile first” and optimize the design of all its sites […]
Read More »Versión en español aquí. At 3:34 a.m. on Feb. 27, something shook Leo Prieto awake. His apartment in Santiago, Chile, was in total darkness. Nothing worked except for his cellphone. He sent out a message on Twitter: “What the heck was that?” In no time at all, Twitter crackled with messages from all over Chile […]
Read More »Versión en español aquí. Jorge Domínguez, general manager and co-founder A chain of websites in Chile called Mi Voz (My Voice) is taking advantage of user-generated content to provide an alternative to crime and celebrity news. The news sites span the country and cover topics neglected by the mainstream media, such as technology, social issues […]
Read More »This blog entry was made earlier in Spanish. Several people have asked for an English version. Jorge Domínguez, general manager and co-founder A chain of websites called Diarios Ciudadanos (Citizen Dailies) in Chile is taking advantage of user-generated content to provide an alternative to crime and celebrity news. The news sites span the country and […]
Read More »(English version here.) Esta cadena de sitios se enfoca en las noticias de 13 ciudades de Chile con mucho contenido generado por usuarios. No hay farándula ni nota roja sino temas de interés local tales como la tecnología, la sociedad y la política. Los sitios generan tráfico de 2 millones de usuarios únicos al mes. […]
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