WeChat as social media strategy for news

Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of. Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, […]

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New Yorker’s Osnos: Good writing flows from deep reporting

Versión en español aquí. New Yorker writer Evan Osnos is as fine a storyteller in person as he is in print. Tsinghua University journalism students left their texting thumbs idle Oct. 24 as he told how he profiled a former barber named Siu Yun Ping, who won close to $100 million at baccarat in Macau. Osnos […]

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Social media are transforming Chinese journalism

The Tsinghua University School of Journalism and Communication recently celebrated its 10th anniversary with a conference on international journalism curriculum for an audience of200 journalism professionals, deans and professors from China and around the world. Some highlights: Qu Yingpu, deputy editor-in-chief of the state-controlled China Daily, noted that social media are spreading news so rapidly […]

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