Guiding media innovators toward solutions, around the world
At ISOJ, stories of collaboration on viability, fact-checking, free expression The International Symposium of Online Journalism (ISOJ) has been a showcase of media innovation since its launch in 1999 by Rosental Alves, director of the Knight Center for Journalism in the Americas at the University of Texas, Austin. I’ve attended and spoken at several of […]
Read More »
Find out what matters to your community; it might not be your news stories This week’s post focuses on examples of successful business strategies for local news publishers. The strategies have become ever more critical as local news organizations have suffered mightily in the covid-19 crisis. Several years ago I was working in Belarus, a […]
Read More »
Local and national competitors adopt previously unthinkable sharing tactics Recently I have been doing a lot of research about how news organizations have turned to collaboration rather than competition as a business model. This would have been unthinkable only a few years ago. Editors and publishers jealously guarded their exclusive stories and competed to unearth […]
Read More »
Transparency is key to strengthening trust in media People tell each other stories all the time to make sense of the world. At the moment, various storytellers are competing for our attention. Their motives vary wildly: to surprise, distract, entertain, confuse, create envy, win votes, inspire hatred, make money, and, in some cases, to perform […]
Read More »One of the things you learn in direct sales is the notion of the sales funnel. In the business of journalism, the sales funnel helps publishers track how you make someone aware of your product and convert them into paying for one of your products. The four stages of the sales funnel are a potential […]
Read More »
Benjamin Franklin is supposed to have said just before signing the Declaration of Independence, “We must, indeed, all hang together or, most assuredly, we shall all hang separately.” News publishers have taken this idea to heart with a trend toward collaborating as a means of survival when so many economic forces are working against them. […]
Read More »
BOGOTA, Colombia — Independent news media in Latin America often lack the financial resources to act as a counterweight to the political powers and multinational businesses in the region. But these media, many of them digital natives, have found that by banding together they can multiply their scarce resources and magnify their impact beyond their […]
Read More »