Columbia focuses on coaching journalism execs

January 29, 2013
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Doug SmithExecutive DirectorPunch Sulzberger Program Sixth in a series on entrepreneurial journalism programs at universities and media organizations.  Columbia Journalism School’s Punch Sulzberger Program differs from other programs in this series in several ways. Like them, it is entrepreneurial in focusing on innovation and transforming of a media enterprise. But the biggest difference is that it […]

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More proof that journalists need to brand themselves

November 29, 2012
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Version en español aquí. New York Times editor Jill Abramson says that half the people coming to the newspaper’s website in the runup to the election were searching for Nate Silver, the political forecasting whiz who writes the blog FiveThirtyEight. “He got huge, huge readership,” she said at a conference covered by MediaBistro. “They weren’t coming for the […]

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En 150 medios digitales, poca atención a la parte comercial

August 5, 2011
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Escrito para el Laboratorio de Emprendimientos Periodísticos Digitales de la Fundación Nuevo Periodismo Iberoamericano. English version here.  Luego de analizar 150 medios periódisticos digitales, Michael Meyer, periodista de la Columbia Journalism Review, ha encontrado que muchos de ellos descuidan e incluso evitan el área comercial. “Alguien tiene que manejar la empresa”, dijo en una columna […]

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