Guiding media innovators toward solutions, around the world
Latest Reuters report highlights importance of trust, user payments, shift to digital Several insights from the latest Reuters Digital News Report caught my attention. I want to share them from the executive summary, followed by my comments. Digital News Report 2021: “This [coronavirus] crisis has also shown the value of accurate and reliable information at […]
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For journalists to be effective, we have to read the news the way a long-term investor does. We need to look for value. Wise investors take note of those who predict that the the stock market is headed for record highs or a sudden collapse. They give an ear to the self-appointed gurus who say […]
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Transparency is key to strengthening trust in media People tell each other stories all the time to make sense of the world. At the moment, various storytellers are competing for our attention. Their motives vary wildly: to surprise, distract, entertain, confuse, create envy, win votes, inspire hatred, make money, and, in some cases, to perform […]
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Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer advertisers a safer environment. Although publishers sell conventional ad spaces like the platforms, […]
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You may already have a solid team of journalists and specialists in technology and social media marketing. But that isn’t enough. You need to hire at least one person who specializes in sales of advertising, subscriptions, and other products. We’re going to discuss why you should do it, who you should hire, and how much […]
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Author’s note: this post is a summary of remarks I made in a Zoom presentation for the Free University of Brussels and the technology research center IMEC. This research started when our colleague told us he was worried about the future of quality media. He saw traditional media failing as businesses because they were not […]
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In Brazil, Hungary, Poland, and Mexico, populist presidents have weaponized social media to undermine the press Editors of leading publications in those countries described their own strategies to defend press freedom. Key elements: don’t back down, collaborate internationally, protect your team, uncover the facts. Some of the tactics used by populist presidents include taking over […]
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