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Digital advertising is broken for many publications. Back in the days when my job was persuading advertisers to spend money with our business publication, I would talk about the importance of a client’s ad appearing next to credible, high-quality content. Editorial environment matters, was the argument. Google, Facebook, and Yahoo pretty much destroyed that business […]
Read More »Crap Detector Part II: Mr. Daisey’s Apple Factory A digital news organization has to differentiate itself from the mass of online competitors vying for people’s attention. The best way is to be credible, reliable and trustworthy. Credibility is the most valuable asset of a news organization. It attracts a community whose members can collectively support […]
Read More »Crap detector Part I: Credibility as business model A few weeks ago I listened to a podcast of “This American Life” called “Mr. Daisey and the Apple Factory,” which was the story of a technology geek who goes to China to see where his iPhone was made. In the course of the story, the narrator, […]
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