Think small: the new metrics of engagement for news

December 18, 2017
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Forget about the big numbers of total page views per month or unique users per month. Fans are engaged and willing to give their time and money. Those numbers are misleading and meaningless. They had meaning only in the days when the media business depended on mass media, massive audiences, and products aimed at the […]

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News entrepreneur advises, ‘Don’t think about it – do it’

October 14, 2013
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Olga Lucia Lozano, creative editorof  La Silla Vacia Versión en español aquí. The cofounder of one of the most important investigative journalism sites in Colombia, La Silla Vacia (The Empty Chair), has some advice for those who are thinking about creating their own website, app or whatever: “Don’t think about it, do it. Doing things […]

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