Guiding media innovators toward solutions, around the world
Sylvia Chan-Olmsted is one of the leading scholars of media economics, and she stopped by the University of Navarra Dec. 13 to chat about some of the trends she is seeing in the industry. “Media companies need to translate data into intelligence.” Chan-Olmsted, a professor at the University of Florida, singled out three trends: 1. […]
Read More »Versión en español aquí. Who would have thought that a small-town newspaper could discover a new revenue source worth $100,000 by repackaging some of its content? As the Wall Street Journal reports, a local best-selling book in a Montana town is “We Don’t Make This Stuff Up: The Very Best of the Bozeman Daily Chronicle […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
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