Guiding media innovators toward solutions, around the world
Publishers can fill a big void in coverage, but they need the right people A media entrepreneur asked me recently if I was optimistic about the future of local news organizations. Actually, I am. Let me run through some of the reasons and end with some caveats. First of all, there is a shortage of […]
Read More »Renaissance maps showed monsters, hazards to avoid. The future of journalism is increasingly digital, mobile, and in flux. It is unexplored territory. Like the explorers and navigators of the Renaissance, various organizations – governments, NGOs, journalism groups, and universities, among others – have been trying to map the most promising routes to sustainability in the […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
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