Guiding media innovators toward solutions, around the world
You may already have a solid team of journalists and specialists in technology and social media marketing. But that isn’t enough. You need to hire at least one person who specializes in sales of advertising, subscriptions, and other products. We’re going to discuss why you should do it, who you should hire, and how much […]
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During 10 weeks of quarantine, I have been getting a lot more of my information and entertainment from podcasts. My interests in news, the arts, and business lead me to programs like Hidden Brain, How I Built This, The Indicator, Fresh Air, Planet Money, SER Historia, Radio Ambulante, El Hilo, Freakonomics Radio, Against the Rules, […]
Read More »For those who could not attend the annual convention of the Spanish Journalism Society (SEP, Sociedad Española de Periodística, in Malaga, Spain, May 24-25, below is a summary of my keynote address. (Here are slides of the English version, presented Sept. 22 at the Creima Conference in Oporto, Portugal.) The talk focused on two major […]
Read More »Alfredo Triviño has worked largely behind the scenes on some of the biggest digital media projects for some of the biggest brands in the world. But you might not have heard of him. Alfredo Triviño: users will own the media, in every sense He spent seven years in senior management roles at News Corp., ultimately […]
Read More »These projects aim to restore trust. In a blog post earlier this year, I wrote about the importance of Credibility as the new currency of journalism, its significance in an era of distrust of the media, and its economic value for high-quality journalism. A big thank you to Christine Schmidt of Nieman Lab who has […]
Read More »“The new journalism specialties”. The graphic shows that 56% of the Spanish journalists surveyed work in media that have community managers, and 30% employ data and traffic analysts. Click to enlarge the graphic. Where will the jobs be for graduates in journalism and communication? The results of a survey of journalists in Spain give some […]
Read More »Now that Facebook has made clear that it will not be promoting journalism to its users, all of the publishers who were getting much of their traffic there should look elsewhere. (Frederic Filloux of Monday Note has one of the best analyses of the company’s announcement.) What now? Well, there are several tactics and strategies […]
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