Guiding media innovators toward solutions, around the world
The big players in digital news like The New York Times, Buzzfeed, and NBC News are struggling with a change in how they make money and how they define themselves as brands. The cause is the rapid migration of news consumers and advertisers to smartphones. This migration has put the news brands at the mercy […]
Read More »According to eMarketer, half the digital ad spending this year will be on mobile, a total of $29 billion. Advertisers want to know if their messages are reaching the right target groups of people at the right time so that ad dollars are not wasted. Some people are better targets than others for messages about, […]
Read More »The digital publishing industry will hit a significant milestone this year when for the first time it will book more ad revenue than all print newspapers and magazines. The really bad news for print media, even those with robust web operations, is that most of the revenue is going to non-print publishers such as Google, […]
Read More »Here in China, one of my guilty pleasures is watching DVDs of old episodes of “Mad Men,” the cable television hit about the glory days of advertising and mass media in the 1960s. In one episode, when Don Draper’s advertising firm loses the multimillion-dollar Lucky Strike cigarette account, he takes out a full-page ad in […]
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