Guiding media innovators toward solutions, around the world
Forget about the big numbers of total page views per month or unique users per month. Fans are engaged and willing to give their time and money. Those numbers are misleading and meaningless. They had meaning only in the days when the media business depended on mass media, massive audiences, and products aimed at the […]
Read More »Recently I was invited to give a lecture at the University of Malaga–“The audiences are in charge: Are publishers listening?” The audience had students in their doctoral, master’s and bachelor’s programs, as well as a number of faculty. Below is a summary of the presentation. 1. The marriage of convenience between advertising and journalism is […]
Read More »Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]
Read More »Robert Picard speaking to class at University of Navarra. Robert G. Picard is one of the founding fathers of the academic discipline known as media economics. The field has attracted more attention lately as news outlets, ravaged by digital competitors, have gutted their reporting staffs and slashed public-service coverage. Policy makers, media executives, investors, and […]
Read More »A deal with the devil. A new study by the World Association of Newspapers and News Publishers (WAN-IFRA) confirms what I have suspected for a long time: when publishers rely on Facebook for distribution, they are making a deal with the devil. “Reality Check: Making Money with Facebook” was based on a survey of an “expert […]
Read More »As a professor, I often wonder what effect my class presentations are having on the minds of my students. Honestly, is it really possible for any human being to pay attention completely to a class for 45 minutes? Or does the mind wander? While I am explaining the theory of market externalities, every media company […]
Read More »Women are taking a leadership role in the development of digital journalism in Latin America, according to a new study of 100 startups. The study, Inflection Point, by SembraMedia in partnership with Omidyar Network, offers many clues to achieving the elusive goal of sustainability for new digital media. Click to enlarge. One clue is that women have the skills and experience […]
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