Honeymoon at the Washington Post: what’s next?

Executive Editor Marty Baron interviews Post owner Jeff Bezos. (Washington Post photo) Note: Marty Baron will be speaking here at the University of Navarra in Pamplona, Spain, on Jan. 26.The Washington Post is following the strategy of world domination of its owner, Jeff Bezos, the founder and CEO of Amazon, the world’s largest online retailer. In contrast with most […]

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If you don’t have money, use social capital

Image from MCMcapital.com Digital media entrepreneurs often lack the financial capital and business savvy to launch and sustain a high-quality news operation. They could improve their reach, impact, and sustainability if they knew how to harness social capital in the form of partnerships with universities, broadcasters, foundations, for-profits, and nonprofit organizations. Most digital media startups […]

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Why fake news is beating traditional news

Traditional news organizations made a deal with the devil when they turned to social media and search-engine optimization to gain digital audience and revenue. They recruited “community managers” to raise their profile on Facebook, Twitter, Instagram, and the like. They tagged their articles to raise them in search results. The devilish side of the deal […]

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Media value lies in relationships, not scale

Amid all the news about how Facebook and Google are devouring the world, I would like to sound a note of optimism for digital news media. But first, let’s acknowledge the bad news. It is true that the munch munch munch you are hearing is the sound of the Internet giants biting off big slices of […]

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Media entrepreneurship takes hold at universities

Journalism professors are adapting to the realities of a historically tough job market. Their graduates are struggling to find stable work in an industry whose biggest players have been cutting staff for a decade. So universities are teaching new skills — multimedia production, community management, data management and visualization, among others — as well as […]

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12 road maps for sustainable digital media worldwide

Renaissance maps showed monsters, hazards to avoid. The future of journalism is increasingly digital, mobile, and in flux. It is unexplored territory.  Like the explorers and navigators of the Renaissance, various organizations – governments, NGOs, journalism groups, and universities, among others – have been trying to map the most promising routes to sustainability in the […]

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