Guiding media innovators toward solutions, around the world
Kinsey Wilson. Photo by Mary Kang/Knight Center AUSTIN, Texas — One of the dirty little secrets in digital media is that the big numbers of page views and unique users touted by publishers are misleading at best. They overstate a publication’s audience size and impact. Most visitors to a publisher’s content are fly-bys: They stay […]
Read More »Amid all the bad news about business models for high-quality journalism, eldiario.es (“The Daily”) in Spain shows that good journalism can be good business. Escolar: “Journalism is a public service that has to be profitable” Its founder and CEO, Ignacio Escolar, just announced that the publication finished 2015 with revenues of US$ 2.6 million, up […]
Read More »Emilio Garcia-Ruiz speaks to the press in Huesca. Photo by EFE HUESCA, Spain — Yes, it’s good to have a billionaire owner with patience, but it’s even better to have a billionaire owner with a vision. And the vision of Washington Post owner Jeff Bezos is that a news organization has to make its work […]
Read More »The loss of advertising and the complications of public funding are forcing digital publishers to look for ways to persuade the public to pay. Surveys and actual market behavior show that a small percentage of digital users will pay, depending on the country, the media brand, payment systems, and technology platforms. For some publishers, that […]
Read More »Olga Ruiz: Create something unique. PAMPLONA, Spain — In August of 2013, Olga Ruiz returned from a refreshing summer vacation ready to start her 16th season on the COPE radio network in Barcelona. But on her arrival, the managers told her and her team that they were being fired. “The best period in my professional […]
Read More »Oscar Castilla: “You have to think about the business model” SAN JUAN, Puerto Rico — Oscar Castilla spent 12 years at El Comercio, Peru’s most important daily newspaper, honing his reporting skills with investigations of organized crime and corruption. Versión en español Then in 2014, Castilla and some colleagues from the investigative unit decided to […]
Read More »The big players in digital news like The New York Times, Buzzfeed, and NBC News are struggling with a change in how they make money and how they define themselves as brands. The cause is the rapid migration of news consumers and advertisers to smartphones. This migration has put the news brands at the mercy […]
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