Guiding media innovators toward solutions, around the world
Versión en español aquí. The two most important traffic measurements for news entrepreneurs are NOT unique visitors and page views. Those numbers can mislead you. They count people who arrive at your website by accident or search, glance at a page and leave. As Ken Doctor has so eloquently put it: “Unique visitors are a […]
Read More »Versión en español. If you are leading a team in a small media organization, you need to get the best out of your people. Everyone has to be a contributor. This is not just a selfish thing. You get the best out of people by helping them develop their own talents, overcome obstacles and reach […]
Read More »Versión en español aquí. In People Problems Part 1, we talked about two common kinds of complaints that you as a manager might hear. “I don’t think Karl is showing enough commitment to his work” “The technical staff is being rude to our salespeople” Then we walked you through the basic steps you as a […]
Read More »Versión en español aquí.For several years I have been using Brian Stelter, the media columnist and TV commentator, as an example to students of how a young journalist can build a personal brand. He did not attend a famous university and had no special family connections. Yet he quickly made a name for himself online by […]
Read More »At National Congress of 8,000-member Periodismo de Hoy About 90 would-be journalism entrepreneurs signed up for a workshop I gave recently in Medellin, Colombia. The focus was on how to make a journalism website financially sustainable. We did some exercises in marketing, in analyzing web traffic and presenting to investors. Like most journalists, this group […]
Read More »Versión en español aquí. A master’s degree in English literature might not seem an ideal preparation for a career as a business journalist. Actually it served me well, for all the reasons given by advocates of a liberal arts education. But my own experience seems to have little to do with what the journalism job […]
Read More »Versión en español aquí. Amazon’s Jeff Bezos isn’t the only e-commerce billionaire making news with acquisitions. Jack Ma, chairman of China’s e-commerce leader, Alibaba, has invested hundreds of millions of dollars in a Twitter-like microblogging service and a mapping service. Both of these giants have been bolting on companies that can help them gain synergies […]
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