Guiding media innovators toward solutions, around the world
A new Facebook app launched by The Guardian in England could signal a major challenge to Google’s dominance of referral traffic to news websites. Google used to drive 40 percent of The Guardian’s traffic, but social networks referred more than search several times in February, said Tanya Cordrey, director of digital development at Guardian News […]
Read More »Crap Detector Part II: Mr. Daisey’s Apple Factory A digital news organization has to differentiate itself from the mass of online competitors vying for people’s attention. The best way is to be credible, reliable and trustworthy. Credibility is the most valuable asset of a news organization. It attracts a community whose members can collectively support […]
Read More »A news story from the 2005 archives in which a psychology professor called homosexuality a disease recently rocketed to the top of the most-read list of El Pais, one of Spain’s leading newspapers. The strange incident demonstrated several things: what you produce on the Internet never goes away; in social networks the readers, not the […]
Read More »Veteran journalist Tom Stites writes on the Nieman Blog that new digital media might be overlooking a venerable method of sustaining themselves — the cooperative. The cooperative is defined as a business organization owned and operated by a group of individuals for their mutual benefit. Today we might call it crowd-funding. When the market fails […]
Read More »Time magazine has transformed itself to compete in the world of digital journalism. It publishes multiple editions on multiple platforms, and the most important one is no longer the print edition. In addition, “You never hear the word objectivity in the newsroom at Time,” says Zoher Abdoolcarim, Asia editor for the publication. “We talk about […]
Read More »When you are consumed by the daily demands of publishing news on your website, it is difficult to step back and think about where you are going. But you have to do this. Otherwise your destination is Nowhereville. There are entire websites and shelves in the bookstore dedicated to the literature on goal-setting. I will […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
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