Guiding media innovators toward solutions, around the world
When you are consumed by the daily demands of publishing news on your website, it is difficult to step back and think about where you are going. But you have to do this. Otherwise your destination is Nowhereville. There are entire websites and shelves in the bookstore dedicated to the literature on goal-setting. I will […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
Read More »Versión en español aquí. At the moment I am leading a course for Latin American journalists who have created their own digital news media (blog for the course in Spanish is here).We just analyzed the multimedia aspects of a number of websites and a question arose about the value of offering podcasts. The simple answer […]
Read More »Along with the decline of youth morals, a favorite topic of people of a certain age is the decay of the language. The idea that there was a Golden Age of morals and language, now corrupted in our decadent time, has been a literary topic for a couple of thousand years. It is part of […]
Read More »Borja Echevarria with El Pais digital desk in the background. (Photo by James Breiner) Versión en español aquí. El Pais is perhaps Spain’s most prestigious newspaper, but its parent company has been suffering financial problems, the print edition has lost readers and it trails its chief competitor in web traffic. All of these factors have […]
Read More »Versión en español aquí. Rick Edmonds of the Poynter Institute has the best early take on why Washington’s hyperlocal TBD.com failed. One of his points is that the operation started out too big, with 50 people. This number troubled me from the first announcement of the launch. Why wouldn’t they start with a smaller staff […]
Read More »(Aquí se encuentra una bibliografía de 131 libros gratuitos y 76 blogs sobre periodismo digital, en español.) If you are just getting started in digital journalism, or if you want to broaden your knowledge, the following books and blogs might be helpful. They have helped me. All of these writers recommend other tools and websites […]
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